Wasn’t it Rudyard Kipling who once wrote “If you can keep your head, when all about you are losing theirs, then you probably haven’t checked your Facebook lately.”?

We live in an increasingly dynamic and dangerous world. One in which information and rumor can propagate at warp speed through the use of social media, regardless of truth or veracity. At The Domino Principle, we’ve adopted “Don’t Panic” as our motto (and it is also Domino Principle #10), not only because it alliterates well with “Domino Principle,” but also because the phrase exemplifies our approach to using our heads to think through difficult and challenging situations to find solutions.

We didn’t invent the phrase, of course. It is best known for being used by Douglas Adams on the cover of the Hitchhiker’s Guide to the Galaxy.

“It is said that despite its many glaring (and occasionally fatal) inaccuracies, the Hitchhiker’s Guide to the Galaxy itself has outsold the Encyclopedia Galactica because it is slightly cheaper, and because it has the words “DON’T PANIC” in large, friendly letters on the cover.”

Arthur C. Clarke once said Douglas Adams’ use of “don’t panic” was perhaps the best advice that could be given to humanity.

Be sure to check out The Domino Principle Store for a variety of fun items using both our brand and motto.